70th Anniversary of Aerolíneas Argentinas in a retro campaign with Sbaraglia and Santaolalla

August 24, 2020 – On the occasion of its 70th anniversary, Aerolíneas Argentinas has launched a new campaign, which will include the painting of one of its aircraft with one of its most iconic designs.

With texts by Eduardo Galeano, voiced by Leonardo Sbaraglia and musicalized by Gustavo Santaolallla, the company launched the first of a series of videos in which it will slowly unveil the process of the aircraft painting, which will have one of the most remembered “liveries” since it was placed on the old “Jumbo” aircraft, where both Pope John Paul II and the Argentine football team that raised the world cup in Mexico 86 travelled.

The painting jobs will be carried out in the workshops of FADEA (Argentine Aircraft Factory) located in Córdoba and do not imply an extra cost since there is a surplus with which other 6 Embraer 190 aircraft of the Austral fleet will be painted that will fly under the name of Aerolíneas Argentinas once the merger process in place between the two companies ends.

The initiative is a common practice in the aviation industry and its purpose is to reaffirm the history of the company appealing to nostalgia and to the continuity of the company over the years.